THE BIRTH OF THE BRAND
Founded in 1960 in Santa Maria la Carità, in the province of Naples, Gemar began as an artisanal company specializing in the production of Made in Italy swimwear and beachwear sets.
Over the years, thanks to the passion passed down from generation to generation and continuous updates to production processes, the company has solidified its role in the fashion industry.
The quality and sartorial excellence have led to important third-party collaborations with international high-fashion houses such as Yves Saint Laurent, Fendi, and Dolce & Gabbana, confirming the company's ability to combine artisanal tradition and stylistic innovation.
ADORO'
In 2014, Adorè was born, the brand that represents a true revolution in Made in Italy beachwear.
Adorè is born from the encounter between Italian craftsmanship and new technologies, developing an immediately recognizable identity, made of material research, attention to detail and exclusive design.
The brand stands out for its vision: to follow trends without ever being mundane, offering collections with a strong, elegant and innovative character. Adorè is style, uniqueness and class, an invitation to experience the sea with a new perspective.
Adorè — the sea that embraces every body
The Collections: Timeless Creativity and Elegance
Adorè collections range from vibrant colors and pastel shades, featuring exclusive patterns designed by in-house graphic designers, to ensure absolute originality. The patterns, motifs, and textures tell stories of fantasy and creativity, without neglecting the timeless elegance of black and white, an eternal symbol of style.
Nature and its beauty are the main source of inspiration: harmonious lines, refined details, and innovative fabrics create garments that transform every woman into the true protagonist of her summer.
With Ardoel, Made in Italy beachwear becomes synonymous with quality, exclusivity, and freedom of expression.
